THE IMPLICATURE OF CIGARETTE ADVERTISEMENT

Abstract

Implicature is meaning derived from the words delivered in implied meaning by the speaker to the other. The objective of this study is how is the implicature implied in cigarette advertisement. The researcher uses qualitative design apply in this research. The source of data comes from YouTube especially the cigarette advertisements, while the data is utterance which contain implicature. The instrument of this study is documentation. Procedure of collecting data are finding out data and downloading cigarette advertisements in internet, watching each cigarette advertisements, comprehending each cigarette advertisements which contains implicature, and then giving code for the data already obtained. Meanwhile, procedure of analyzing data are data reduction, data presentation, concluded the data. The result shows that there are some implicatures in cigarette advertisement